Not another shameless selfie but a #makeupfree selfie benefiting the charity @buildon that I love. The Rodan + Fields Prescription for Change® Foundation’s 3rd annual #RFGoNaked Day! For every makeup-free selfie using the #RFGoNaked that is posted on social media during this 24-hour event, Rodan + Fields will donate $5.00 to buildOn. Good stuff. #nomakeup #selfie #buildon
Stripping down for a good cause! Katharine McPhee posted a selfie that had an important cause behind it on Friday, July 8.
“Not another shameless selfie but a #makeupfree selfie benefiting the charity @buildon that I love,” the Scorpion star, 32, captioned.
McPhee’s photo was an answer to Rodan + Fields’ call to action. The skincare line is hosting its annual #RFGoNaked campaign to raise money for buildOn, a nonprofit organization that transforms economically disadvantaged communities all over the world through community service. Every Instagram selfie that’s hashtagged with #RFGoNaked on July 8 earns $5 that goes to buildOn.
The Chew’s Carla Hall also participated, and Leven Rambin Parrack, who posted, promised her followers that she’d give them a shout-out for following suit.
“Our goal for #RFGoNaked Day is to offer more students life-changing opportunities by raising enough funds to open a new location of buildOn,” a statement from Rodan + Fields reads.
This is the third year that the celeb-loved brand has celebrated #RFGoNaked Day. In 2015, the hashtag became a trending topic and garnered 91,962 posts. “It is inspiring to see the passion and commitment of Rodan + Fields Independent Consultants and employees, along with their clients, friends and family, make a significant impact in the lives of youths throughout the country,” Amnon Rodan, the chairman of Rodan + Fields and Prescription for Change Foundation continued in the relase. “Our hope is that the results impact each child and community touched for years to come.”
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